Admit it – You have Data Quality Problems! If the performance of your recent marketing campaigns has left you deflated, take solace in the fact that it’s not necessarily due to your poor planning. It could be the quality of your data that’s letting you down. So, if you want to increase your prospects of […]
The Two Times Data Quality is Important #1 – Data Quality is Important at the Point of Creation In the information age, one of the biggest concerns companies face, large and small, is the issue of data quality. It’s no secret that bad data can have far-reaching ramifications, be they minor inconveniences or costly disruptions.
When Good Phone Numbers Go Bad Hygiene is as important for data as it is for people. If a person who hasn’t showered in a while approaches someone they would like to get to know how much of a chance you think they will have of a second meeting. What do you think will happen
1-10-100 Rule – The Cost of Doing Nothing The 1-10-100 rule was developed by George Labovitz and Yu Sang Chang in 1992 and is widely used to describe efficiency. The rule is relevant to many business and personal situations as long as they involve data quality and the cost of correction. Customers and prospective customers are your business’s bedrock; ensuring
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