The Two Times Data Quality is Important #1 – Data Quality is Important at the Point of Creation In the information age, one of the biggest concerns companies face, large and small, is the issue of data quality. It’s no secret that bad data can have far-reaching ramifications, be they minor inconveniences or costly disruptions. […]
When Good Phone Numbers Go Bad Hygiene is as important for data as it is for people. If a person who hasn’t showered in a while approaches someone they would like to get to know how much of a chance you think they will have of a second meeting. What do you think will happen
Identifying Disconnected Phone Numbers Can Improve Your Business To some businesses, gathering contact information is an afterthought. During a sale, customer data is captured and stored away on a server only to be dragged out if it’s needed for customer service. Maybe it’s used to send along offers and updates, but, by and large, it’s
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1-10-100 Rule – The Cost of Doing Nothing The 1-10-100 rule was developed by George Labovitz and Yu Sang Chang in 1992 and is widely used to describe efficiency. The rule is relevant to many business and personal situations as long as they involve data quality and the cost of correction. Customers and prospective customers are your business’s bedrock; ensuring
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