RealPhoneValidation and TCPA Compliance
The Telephone Consumer Protection Act (TCPA) first came into force in 1991, with the aim of cleaning up the telemarketing industry’s practices. It allowed consumers to file lawsuits and collect damages for receiving unwanted telemarketing calls. Since then, a wave of updates has come every couple of years, with some of the most stringent regulations coming into effect shortly. These will largely focus on the wireless phones, and particularly machine driven (robocalling), or machine assisted (autodialing) dialing.
On October 16 2013, The Federal Communications Commission (FCC) will be implementing two major additions to the law. From now on, you will get fined for making sales calls or sending marketing messages to consumers’ mobile numbers by way of auto dialer, or outbound IVR unless express permission has been granted beforehand – in writing specifying the use of automated dialers. This will hit the larger business when you think that 38% of US homes are now wireless only, with an additional 16% of people taking most of their calls wirelessly even when they have a landline.
It’s also important to note that the new regulations supersede the established business relationship clause. Even if they have bought from, or reached out to you recently, you still need to get their permission either in writing or via electronic signature before calling them using any machine assisted system.
Ignore the new TCPA regulations at your peril
Flouting the rules can mean hefty fines from $500 to $1500 per lead called, and this is the case whether you place the calls yourself or get a contractor to do so. Considering some telemarketing campaigns run into thousands if not millions of calls and texts, potential damages under the new TCPA could escalate quickly.
The onus is on you as an advertiser to prove you have unambiguous written consent prior to making a call. As you can imagine, there are plenty of consumer protection attorneys on standby waiting to rush in to aid consumers victimized by marketers and advertisers who haven’t followed the new rules. We know we’ve met a few of them in the past.
So in order to avoid expensive litigation as well as ruin your reputation you need to take action now.
RealPhoneValidation keeps you on top of the new TCPA compliance regulations
RealPhoneValidation’s services arm you with the essential information you need to keep you on the right side of the law.
- Mobile Flag – RealPhoneValidation can tell you first off whether a number is a Mobile or Landline, something which is absolutely critical. When it comes to landlines, you can still call your prospects, if and only if, you have something valuable to tell them but this information must contain no hint of a marketing message in there.
- Total Verification – RealPhoneValidation can check whether numbers are currently connected.
- NameMatch – It can match numbers to database prospects or leads, and red flag mismatches. It can even refresh contact data with current address and phone number.
- DNC – RealPhoneValidation can tell you if a number is on the Federal DNC list, keeping you out of risk of violating the rules.
- Others – RealPhoneValidation also provides services across the contact space including our Ping + instant verification, phone appends, basic database validations, CarrierID, and more. We’ve built the infrastructure around phone verification so your experience is as seamless as possible.