A Database Is Like a… Restaurant

Real Phone ValidationData Quality

No matter what initial safeguards and rules are put into place for the things, something will inevitably result in bad data. This bad data will then result in varying degrees of mayhem as poorly-informed decisions and inaccurate measurements of all sorts occur. You may feel that abating these problems is a monstrously daunting task. If you approach it the wrong … Read More

When Good Phone Numbers Go Bad

Real Phone ValidationData Quality

Hygiene is as important for data as it is for people. If a person who hasn’t showered in a while approaches someone they would like to get to know how much of a chance to you think they will have of a second meeting. What do you think will happen when you try to acquire customers with dirty data? Your … Read More

The Best Way to Improve Your Conversion Rates

Real Phone ValidationData Quality

For many businesses, accurate phone number data is important. Companies running telephone or SMS based advertising campaigns waste countless resources dealing with inaccurate phone data while trying to reach prospective customers. The same is true when contacting existing customers. It may be hard to imagine compared to everyday personal experiences with telecommunications but on a commercial scale thousands or even … Read More

Admit it – You have Data Quality Problems!

Real Phone ValidationData Quality

Data quality problems

If the performance of your recent marketing campaigns has left you deflated take solace from the fact that it’s not necessarily due to your poor planning. It could well be the quality of your data that’s letting you down. So, if you want to increase your prospects of getting a good return on marketing budget it’s time to get your house … Read More

1-10-100 – The Cost of Doing Nothing

Real Phone ValidationData Quality

Real Phone Validation API & batch services

This article was originally published on April 18, 2016 in Linkedin’s Pulse. The 1-10-100 rule was developed by George Labovitz and Yu Sang Chang in 1992 and is widely used as a tool to describe efficiency. The rule is relevant to many situations, both business and personal, as long as they involve the question of quality and the cost of correction. … Read More

Simply Warehousing Big Data is not the Answer

Real Phone ValidationData Quality

Simply Warehousing Big Data is not the Answer You’ve probably amassed a great deal of data which has come at you in any number of ways – from bought-in lists, leads generated from the internet or phone, as well as having lots of existing data in your database. And while theoretically it’s a good thing to have more customer and … Read More

Big Data Should and Can Be Connected Data

Real Phone ValidationData Quality

Big Data should and Can Be Connected Data It’s tough making those all-important marketing connections these days. There’s so much data coming at us from so many different directions organizing it looks like an ever more daunting prospect. But, in order to create effective marketing campaigns, generate leads and adopt the best customer services techniques you need to be able … Read More

Embrace Big Data and Outperform your Competitors

Real Phone ValidationData Quality

Embrace Big Data and Outperform your Competitors Search the big data hashtag on Twitter (#bigdata) and you’ll find there are up to 50 posts per minute, proving it’s a subject that’s still on everyone’s mind. Which is unsurprising when you consider that companies who successfully manage their big data are predicted to outperform those that don’t by 20% over the … Read More

Why Focus Resources on Improving Data Quality?

Real Phone ValidationData Quality

Why Focus Resources on Improving Data Quality? In a recent survey, more than 60% of IT and business professionals estimated the quality of their data as ‘good’ or ‘very good’. While this might seem like positive news, looked at the other way it actually means that more than a third of those surveyed felt their data was less than satisfactory. … Read More

Time Warner Cable Facing Class Action Lawsuit Over Automated Phone Calls

Real Phone ValidationData Quality

RPV continuing series: Should Have Called RealPhoneValidation First This post was originally in The Wrap, and was reposted in the RealValidation blog because it provides great value and interest to our community. Time Warner Cable Facing Class Action Lawsuit Over Automated Phone Calls Phone Verification | By L.A. Ross on March 19, 2014 @ 2:43 pm Time Warner Cable, recently purchased by Comcast, … Read More