No matter what initial safeguards and rules are put into place for the things, something will inevitably result in bad data. This bad data will then result in varying degrees of mayhem as poorly-informed decisions and inaccurate measurements of all sorts occur. You may feel that abating these problems is a monstrously daunting task. If you approach it the wrong … Read More
When Good Phone Numbers Go Bad
Hygiene is as important for data as it is for people. If a person who hasn’t showered in a while approaches someone they would like to get to know how much of a chance to you think they will have of a second meeting. What do you think will happen when you try to acquire customers with dirty data? Your … Read More
TCPA Roundup – Robotexts, TrueBlue, Neiman Marcus
After two years of litigation TrueBlue, Inc a workforce staffing company reaches a settlement agreement in with 1,948 class action members that continued to receive messaging after unsubscribing. TrueBlue also agreed to stop sending automated calls and texts after unsubscribe requests. Read more.. Caribbean Cruise Line settles class-action lawsuit for up to $76 million after making millions of robocalls and … Read More
The Best Way to Improve Your Conversion Rates
For many businesses, accurate phone number data is important. Companies running telephone or SMS based advertising campaigns waste countless resources dealing with inaccurate phone data while trying to reach prospective customers. The same is true when contacting existing customers. It may be hard to imagine compared to everyday personal experiences with telecommunications but on a commercial scale thousands or even … Read More
Phone Number Validation Methods
The vast proliferation of personal data in the last few decades has made accurate and precise data gathering and validation more important than ever for business owners. One of the most useful of these data points is the personal phone number. The Pew Research Center reports that approximately 90% of Americans own a mobile phone and that the rest of … Read More
TCPA Roundup – Lyft, All Web Leads, Safeway Car2Go
Dismissing a Telephone Consumer Protection Act claim, a federal court in Washington found that the context in which the plaintiff provided his mobile phone number constituted enough consent to receive text messages under the statute. Mr. Eric Aderhold signed-up to become a user of car2go, a local one-way car-sharing service. He filled out a web form on the company’s site … Read More
How Identifying Disconnected Phone Numbers Can Improve Your Business
To some businesses, gathering contact information is an afterthought. During a sale, customer data is captured and stored away on a server only to be dragged out if it’s needed for customer service. Maybe it’s used to send along offers and updates, but, by and large, it’s of secondary importance. For those who work in fields like lead generation, outbound … Read More