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Data Quality

Admit it – You have Data Quality Problems!

Admit it – You have Data Quality Problems! If the performance of your recent marketing campaigns has left you deflated, take solace in the fact that it’s not necessarily due to your poor planning. It could be the quality of your data that’s letting you down. So, if you want to increase your prospects of […]

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1-10-100 – The Cost of Doing Nothing

1-10-100 Rule – The Cost of Doing Nothing The 1-10-100 rule was developed by George Labovitz and Yu Sang Chang in 1992 and is widely used to describe efficiency. The rule is relevant to many business and personal situations as long as they involve data quality and the cost of correction. Customers and prospective customers are your business’s bedrock; ensuring

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