contact data quality

Understanding Bulk Phone Validation: Essential for Business Communication

Understanding Bulk Phone Validation: Essential for Business Communication Imagine launching a major campaign and facing outdated or incorrect phone numbers. This scenario underscores the importance of bulk phone validation. It’s not just a technical necessity; it’s vital for effective communication. Accurate phone numbers are crucial in today’s business world. Using a phone verification tool, companies […]

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Admit it – You have Data Quality Problems!

Admit it – You have Data Quality Problems! If the performance of your recent marketing campaigns has left you deflated, take solace in the fact that it’s not necessarily due to your poor planning. It could be the quality of your data that’s letting you down. So, if you want to increase your prospects of

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How Identifying Disconnected Phone Numbers Can Improve Your Business

Identifying Disconnected Phone Numbers Can Improve Your Business To some businesses, gathering contact information is an afterthought. During a sale, customer data is captured and stored away on a server only to be dragged out if it’s needed for customer service. Maybe it’s used to send along offers and updates, but, by and large, it’s

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1-10-100 – The Cost of Doing Nothing

1-10-100 Rule – The Cost of Doing Nothing The 1-10-100 rule was developed by George Labovitz and Yu Sang Chang in 1992 and is widely used to describe efficiency. The rule is relevant to many business and personal situations as long as they involve data quality and the cost of correction. Customers and prospective customers are your business’s bedrock; ensuring

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