1-10-100 – The Cost of Doing Nothing

Real Phone ValidationData Quality

Real Phone Validation API & batch services

This article was originally published on April 18, 2016 in Linkedin’s Pulse. The 1-10-100 rule was developed by George Labovitz and Yu Sang Chang in 1992 and is widely used as a tool to describe efficiency. The rule is relevant to many situations, both business and personal, as long as they involve the question of quality and the cost of correction. … Read More

Simply Warehousing Big Data is not the Answer

Real Phone ValidationData Quality

Simply Warehousing Big Data is not the Answer You’ve probably amassed a great deal of data which has come at you in any number of ways – from bought-in lists, leads generated from the internet or phone, as well as having lots of existing data in your database. And while theoretically it’s a good thing to have more customer and … Read More

Big Data Should and Can Be Connected Data

Real Phone ValidationData Quality

Big Data should and Can Be Connected Data It’s tough making those all-important marketing connections these days. There’s so much data coming at us from so many different directions organizing it looks like an ever more daunting prospect. But, in order to create effective marketing campaigns, generate leads and adopt the best customer services techniques you need to be able … Read More

Embrace Big Data and Outperform your Competitors

Real Phone ValidationData Quality

Embrace Big Data and Outperform your Competitors Search the big data hashtag on Twitter (#bigdata) and you’ll find there are up to 50 posts per minute, proving it’s a subject that’s still on everyone’s mind. Which is unsurprising when you consider that companies who successfully manage their big data are predicted to outperform those that don’t by 20% over the … Read More