What is data decay? In essence, it is good data gone bad. Inaccurate, outdated, incomplete, or irrelevant information that leads to misguided decisions and inefficiencies in operations. In our digital world, where connections are made with the click of a button, the value of having the right contact data can’t be overstated. One of the […]
Use a Phone Number Validation API to Maximize Conversions Verifying the validity of phone numbers is important to ensure that your business focuses on reaching real people. This can be easily done through a phone number validation API, which can identify invalid or disconnected phone numbers. Utilizing this technology can avoid wasted efforts and improve
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Understanding Bulk Phone Validation: Essential for Business Communication Imagine launching a major campaign and facing outdated or incorrect phone numbers. This scenario underscores the importance of bulk phone validation. It’s not just a technical necessity; it’s vital for effective communication. Accurate phone numbers are crucial in today’s business world. Using a phone verification tool, companies
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Admit it – You have Data Quality Problems! If the performance of your recent marketing campaigns has left you deflated, take solace in the fact that it’s not necessarily due to your poor planning. It could be the quality of your data that’s letting you down. So, if you want to increase your prospects of
This summary is provided for informational purposes only and does not constitute legal advice. If you have specific questions regarding TCPA compliance, please consult an attorney. Florida CS/SB 1120 — Telephone Solicitation Bill Summary As of July 1, 2021, Florida is enacting a new telemarketing bill. The bill, CS/SB 1120, amends the state’s existing telemarketing law,
The Two Times Data Quality is Important #1 – Data Quality is Important at the Point of Creation In the information age, one of the biggest concerns companies face, large and small, is the issue of data quality. It’s no secret that bad data can have far-reaching ramifications, be they minor inconveniences or costly disruptions.
When Good Phone Numbers Go Bad Hygiene is as important for data as it is for people. If a person who hasn’t showered in a while approaches someone they would like to get to know how much of a chance you think they will have of a second meeting. What do you think will happen
An Overview of Phone Number Validation Methods The vast proliferation of personal data in the last few decades has made accurate and precise data gathering and validation more important than ever for business owners. One of the most useful data points is the personal phone number. The Pew Research Center reports that approximately 97% of Americans
Identifying Disconnected Phone Numbers Can Improve Your Business To some businesses, gathering contact information is an afterthought. During a sale, customer data is captured and stored away on a server only to be dragged out if it’s needed for customer service. Maybe it’s used to send along offers and updates, but, by and large, it’s
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1-10-100 Rule – The Cost of Doing Nothing The 1-10-100 rule was developed by George Labovitz and Yu Sang Chang in 1992 and is widely used to describe efficiency. The rule is relevant to many business and personal situations as long as they involve data quality and the cost of correction. Customers and prospective customers are your business’s bedrock; ensuring
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